Corporate site for a real estate company in New York
About the client and the task
Our goal was to create something exceptional. This project required not only a deep understanding of the company's target audience, but also to convey the essence of luxury Manhattan real estate in the website design. We need to combine the aesthetics of gigantism, restrained color solutions and accent fonts, while ensuring ease and clarity of interaction with the site.
Design in focus
At the stage of detailed design development, our main focus was on the visual design of the site, where each element had to be harmoniously combined with the overall concept and reflect the uniqueness of the real estate company's brand.
Solution
We implemented 4 main ideas that define the style of visual communication: dynamic composition, play of proportions, unobtrusive calls to action, and futuristic shades. The main components reflect the spirit, ideals and location of the company. Additions in the form of animated elements, custom shapes and modular architecture brought energy and authenticity to the project.
Choosing a color palette
The work began with the selection of the color palette, which included graphite, dark blue and terracotta - colors that combine calmness, reliability and at the same time richness. These colors formed the basis of the visual associative range of the site, creating a restrained but expressive background for content placement.
A component approach to design
One of the key points was the development of a component-based layout that includes repeating elements and blocks. This solution greatly simplified the development of the site and made it easier to create new sections and pages. The component approach provided not only orderliness and systematicity in the design but also allowed other designers and developers to understand the logic of the layout faster.
Adaptability and testing
The final stage of design included testing the adaptability of the site to various devices. Being fully responsive helped ensure that the project would display perfectly on all types of devices, from mobile phones to large desktop screens, providing a high quality visual experience and ease of use.
Each of these steps was critical to achieving the ultimate goal of creating a visually appealing, recognizable, and functionally thoughtful website for a luxury real estate company. The result was a product that not only meets all modern requirements for design and usability, but also perfectly reflects the client's brand and its values.
